Possibilities.
Straw in a bottle or a glass.
The straw is possible to cut into a form. A broad one is flashy but it is possible to cut it suitable for drinking from a bottle.
A straw as a spoon.
The vault-like structure of the straw is strong, and when you bend it to a u-shape form it is even stiffer. This way you have a combined straw and spoon suitable for milkshakes and smoothies where you have something to spoon as well.
Straw it everywhere.
Movies. For movie theater chains and film studios the broad straw offers plenty of possibilities. For example, premiers can be advertised in them. The straw can be divided into ten picture frames which enables to tell quite a long story. Bear in mind that you can use the other side of the straw to give facts about movies or print pictures of stars onto them.
Sports. Beverage brands in the US are major sponsor for all the big sports organizations and events. For many spectators, drink and food are an essential part of the experience. It's easy to stick slogans, logos, players' pictures onto the straw, or advertise future events. Straws would probably become a new kind of collector's items. Then the normally discarded straw could gain a lot of additional value.
Children. Children's lives are full of pictures suitable for straws: "I want the Spiderman!"
Other possibilities. In the independence day millions of straws with US flag could be sold. In many other countries, the national flag is a popular symbol. Connecting I Love theme to cities like Tokyo, New York and London is bound to sell big. Is this an opportunity for beverage brands to find new partners?
Abstract art. Some consumers prefer abstract shapes. There are plenty of stores that would put these onto their shelves.
